Marketing Manager responsibilities include:
* Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
* Deploying successful marketing campaigns from ideation to execution
* Experimenting with various organic and paid acquisition channels
Job brief
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
* Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
* Deploy successful marketing campaigns and own their implementation from idealization to execution
* Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy-writing, performance analysis
* Produce valuable and engaging content for our website and blog that attracts and converts our target groups
* Build strategic relationships and partner with key industry players, agencies and vendors
* Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
* Oversee and approve marketing material, from website banners to hard copy brochures and case studies
* Measure and report on the performance of marketing campaigns, gain insight and assess against goals
* Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
* Demonstrable experience in marketing together with the potential and attitude required to learn
* Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
* A sense of aesthetics and a love for great copy and witty communication
* Up-to-date with the latest trends and best practices in online marketing and measurement
* BSc/MSc degree in Marketing or related field
Other Benefits
* Salary negotiable
* Commission based on performance
* Modern / Newly built furnished apartment / Shared with other Filipino Managers - provided\
* $100 US Dollars monthly housing maintenance allowance
* Up to $300 US Dollar relocation support package for the luggage or 25KG to 30KG check-in baggage allowance provided during relocation
* Company car / shared car provided ( preferable for with driver's license)
* 1 month yearly paid leave
* 2 way plane ticket back and fort from the port of origin provided
* 80% medical expense reimbursable (during the stint of the company)
The company will support for your yearly vacation requirements if outside your country of origin for Visa application for USA, Europe, UK, Canada, Australia, Japan, Korea ect with highest approval rate as most expats including Filipino expats in our company are holder now of Multiple entry visa to the mentioned countries for their annual vacation.
Apply now: email your resume to: careers@highofferjobs.com
Job Location:
LAE CITY, MOROBE, PAPUA NEW GUINEA
About the Company:
Our client is a privately owned retailer, wholesaler and distribution company that has been in operation since 1986. Our management have had many years’ experience in the field of importation and distribution. The basic function of the company is to source, market and distribute general merchandise from overseas sources, with a particular focus in fast-moving consumer goods.
We opened our fist retail outlet in Mount Hagen in 1986, followed by our first distribution warehouse and head office in Lae two years later. At the same time, we diversified our business profile to include building construction and property management with two offices in Port Moresby and Lae. The company has grown steadily since then to become one of the largest retailer and wholesaler chain in Papua New Guinea (PNG) with a countrywide distribution network, more than 20 branches across 9 major cities and over 3000 Papua New Guinean employees.
The company went through a major restructuring of its business strategy with greater focus on wholesale and distribution in 2015. Through this process, four distribution centers were retained in Lae, Port Moresby, Mount Hagen and Kokopo along with three retail outlets in Port Moresby and Lae.
After more than 30 years in business in Papua New Guinea, the company continues to be one of the leading importers and distributors of general merchandise delivering products of great value at competitive prices. Our distribution network has a footprint that covers the whole country. We are well established as a household name in Papua New Guinea with a professional sales, marketing, warehousing and distribution operation. Consequently, we are able to deal with all the major supermarkets and independent retail operators. We are continuously sourcing products that have the potential to meet the basic needs and are affordable for the people of Papua New Guinea and impact the market positively. We have all the necessary experience, knowledge and capital to ensure the success of our suppliers.
-----------------
